The Perception of Muslim Millennial Traveler’s Towards Halal Tourism
The main purpose of this paper is to explore the perceptions of muslim millenial
traveler’s towards halal tourism in indonesia. It also investigates the extent to which
muslim millennial traveler’s are willing to purchase certain types of halal products
and services in halal tourism. Qualitative data were collected by conducting 150
semi-structured interviews with muslim millenneal traveler’s in three province in
indonesia: nusa tenggara barat, sumatera barat and aceh. Four major aspects
(access, communications, environment and services) are identified that describe the
perceptions of muslim millennial traveler’s towards halal tourism. This paper also
provides some suggestions for stake holders on how best to enggaged for muslim
millenneal traveler’s. This paper explores the perceptions of muslim millennial
traveler’s towards halal tourism which is totally new research in destination
marketing. It provides some original insights in to the interactions between the
religion of islam and tourism.
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